Designstudio and clothing brand working in between the fields of fashion and art. Always with a research based design approach and a commitment to sustainability both in choices of materials and production methods. Frequent collaborates with different artist and craftsmen to push the expression of the outcome.

The clothing brand was found in 2016 and creates non-seasonal capsule collections and modular outfits that can live over time. Draws inspiration from the sports and outdoor world of fashion and creates experiences that lands in between the technical and classic expression of menswear. Naemi aims to craft garments that creates curiosity and invite interaction often with transformable silhouettes/details that is connected to the motion of the interaction between body and garment.

Since 2022, Naemi has collaborated with the choreographic duo Or/Eller within the dance field. Her work has been showcased at venues such as Norrdans, Dansens Hus, Dutch Design Week in Eindhoven, Midori.so during Tokyo Design Week and Stockholm Fashion Week.

Contact: info@naemigustavsson.com